Corporate Culture

Corporate Culture


Core Values:
Respecting each other and being faithful to the bob Cause
Serving with dedication and being committed to our customers
Endeavoring with creativity to establish a famous bob brand
Operating with scientific management to increase corporate performance

Updated Corporate Culture (2016):
Driven: Challenge yourself, be the best, and never be satisfied.
Innovative: Work outside the box, refuse mediocrity, and never drift along.
Pragmatic: Begin with the end in mind, work together with unity, and never shirk your responsibilities.
Realistic: Be practical and rational, discipline yourself, and challenge poor decisions.


Media Platforms: With a combination of online and offline platforms such as the Share website, boblite, MOA, bobnews on WeChat, bob Corporation news***, culture wall and digital screens, bob has created a comprehensive, timely and effective collection of media platforms to promote its corporate culture.

bob Museum: Recalling bob's early years of hardships and struggles, sharing the legendary story of the company's overseas expansion, and reviewing bob's overall development from a small processing factory to a world famous communications enterprise.

Employee Assistance Program: The main purpose of the Employee Assistance Program, more commonly referred to as EAP, is to protect the mental health of bob employees and improve their wellbeing. bob has four counseling rooms in China, in which bob's EAP professionals and other part-time counselors provide mental health education, psychological counseling, psychological training and psychological crisis intervention services for bob employees and their family members.More>>

The Sports of bob: Since its launch in 2013, the Sports of bob has organized numerous team cohesion and physical fitness activities for all staff members. The Sports of bob operates under the mission: Love yourself, transfer positive energy, start with bob sports. More>>

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